Digital Campaign
Multi-channel campaign systems built to convert, with AI-assisted research, scripting and scheduling.
WORK
Communications portfolio
A plan is only as good as what ships. These are the formats I produce end-to-end — social and digital campaigns, event and conference promotion, video, reports and print, advertising, web and identity — for government, nonprofit, association and private-sector teams.
Formats
Disciplines
Conference Marketing
End-to-end visual programs for large conferences, from theme art to on-site signage.
Case study
Digital Campaign
A short-form social series built to make a financial advisory practice feel human, current and worth following. I owned the campaign end to end: audience and topic research, message framework, scripting, motion design and art direction, then packaging and scheduling each cut for the platforms where the audience actually is. AI tools sit inside the workflow — not as a gimmick, but to shorten research and drafting cycles so more of the time goes into craft.
Client
JD Advisors
My role
Communications & brand lead — strategy, script, design, production, scheduling
Approach
Positioning & message framework
Translated dense advisory topics into a plain-language message hierarchy, so every reel leads with the viewer's question rather than the firm's jargon.
Scripting & story structure
Wrote hook-first scripts with a clear payoff in the first three seconds, keeping the tone conversational and compliant-friendly.
Motion & art direction
Built a repeatable visual system — type treatment, colour, caption styling and end cards — so the series reads as one brand across every cut.
Publishing & cadence
Packaged vertical-first exports, wrote captions and hashtags, and scheduled the series on a consistent cadence rather than one-off posts.
Outcomes
- A reusable reel template and visual system the client can extend to future episodes without redesign.
- Production time per reel cut significantly by combining AI-assisted research and scripting with pre-built motion assets.
- A consistent posting cadence across channels, managed from a single scheduling workflow.
- One coherent brand voice and look across research, copy, motion and captions — from a single owner rather than a handoff chain.
The reels
Campaign stills
Key frames pulled from the reels — thumbnail art direction, typography and colour treatment used across the campaign.
AI workflow
Tool
Perplexity
Rapid research and trend briefs for campaign concepts.
Tool
Claude
Script drafts, copy variations and messaging frameworks.
Tool
Google Flow
Generative motion and visual flow experiments.
Tool
Hootsuite
Scheduling, listening and performance reporting.
Archive · 52 pieces
2D & 3D artwork
Original character, product and environment work from my New Media & Animation practice — modeling, lighting, rigging, texture and illustration studies that feed the motion and 3D visualization side of my commercial work.
3D · 34 pieces
2D · 18 pieces
