IDENTITY · BRAND SYSTEMS

Logos

Marks and brand systems with room to grow — logo design taken through to usage rules, lockups and the supporting palette and type so teams can apply it without me in the room.

Logos featured work by Priya Maruthapillai

What I do here


  • Discovery, positioning notes and concept exploration
  • Primary mark, secondary lockups and responsive variants
  • Colour, type and clear-space rules
  • Brand standards documentation and asset handoff

Outcomes


  • Identity systems that stay consistent once handed to internal teams
  • Documented standards that cut back-and-forth on future assets
  • Marks that hold up from favicon to large-format signage

Next project

UI Design