Digital Campaign
Multi-channel campaign systems built to convert, with AI-assisted research, scripting and scheduling.
Senior Brand & Visual Designer · Art Director
Priya Maruthapillai
I lead integrated brand experiences across campaigns, digital, motion and emerging AI—combining strategic thinking with 13+ years of multidisciplinary creative experience.
13+
Years of creative experience
20%
Campaign engagement lift
50+
Videos & animations produced
5
Awards & recognitions
About
I'm Priya Maruthapillai — a communications and brand manager who writes, designs and ships. For thirteen years I've built communication plans and then executed every piece of them: the messaging, the social calendar, the email, the website updates, the report, the video and the brand standards that keep it all consistent.
Most of that work has been public-interest — veterans programs, addiction medicine advocacy, animal welfare, nonprofit and government-adjacent teams.
- Strategic Communications
- Content & Editorial
- Social & Email
- Web / CMS
- Brand Standards
- Video & Multimedia
- Project Management
Highlights
Projects
Campaign and design work across social, events, video, print, advertising and identity — plus a personal 2D and 3D artwork archive of 52 pieces.
Conference Marketing
End-to-end visual programs for large conferences, from theme art to on-site signage.
Capabilities
What I do
One person covering the full communications stack — strategy through production — with a designer's eye for how it lands.
Strategic communications
Communication plans with clear objectives, timelines and deliverables — then the assets to land them across every channel.
Veterans Week Campaign, 2019–2022 · CALIBRE Systems
Content & editorial
Messaging, talking points, campaign copy, presentation narratives and long-form reports written for public audiences.
2023 Annual Report · Charlottesville Albemarle SPCA
Social & email
Content calendars, channel strategy and creative sized for every placement. Hootsuite certified.
15+ posts per campaign · +20% engagement · +10% at AUSA
Web & digital content
Website content management and rebuilds with accessibility and accuracy front of mind — SharePoint, HTML, CSS, jQuery.
Intranet rebuild, +10% adoption · Stanley Black & Decker
Brand consistency
Style guides, templates, palettes and a governed asset library so every team and outside partner stays on brand.
Brand standards program · JD Advisors
Multimedia storytelling
Video and animation from concept to delivery — documentary, explainer, event and social cutdowns.
20-minute NGEF documentary · 50+ videos produced
Toolkit
AI in the workflow
The tools I reach for to shorten research, drafting and production cycles — so more of the time goes into craft.
Selected impact
Mission-driven work
Campaigns for organizations serving veterans, patients, animals and communities — where clarity and accessibility matter more than cleverness.
Charlottesville Albemarle SPCA
2023 Annual Report, 2025 Calendar, Fall Festival identity
Full annual report from content structure to print production, praised by the client and delivered on schedule.
American Society of Addiction Medicine
National Addiction Treatment Week · Opioid Aware Chat
Public-health awareness campaign that won Gold at the 2017 Association Trends All-Media Contest for social media.
CALIBRE Systems · U.S. Army programs
Veterans Week Campaign 2019–2022 · AUSA Conference
10+ videos and 15+ social posts per year lifting engagement 20%; AUSA social content added another 10%.
ASAM Hill Day 2017
Advocacy day branding and materials
Digital and print toolkit supporting clinicians advocating on Capitol Hill.
Vetha Innovations (nonprofit)
Digital presence, UI/UX framework and identity
Defined how a volunteer-run organization shows up online from scratch.